CASE STUDY: CASPER

Casper has transformed the way people sleep, becoming the most recognizable brand in the sleep industry. For over five years, Room 3 has collaborated with Casper on a variety of videos designed to educate both its employees and customers.

2023 CASPER LABS WHOLESALE ADS

Last year we created a series of wholesale social media ads for Casper Labs, the company’s product design arm. Featuring real Casper team members as talent, the quirky, tongue-in-cheek videos shed light on their product development processes and standards for excellence.

2023 CASPER LABS ORGANIC SOCIAL ADS

While on set with Casper Labs, we also produced a series of organic social media ads profiling Casper team members – a fun way of recognizing the personalities of some of the people responsible for Casper’s award-winning sleep products.

2022 WHOLESALE PILLOW DEMOS

Given its expanding wholesale presence, Casper collaborated with us on a series of demo videos about its different pillows – all featured on their Amazon store page. Shot at the new Casper Labs location in Industry City, Brooklyn, the demos break down the various options and features of the pillow lineup so that wholesale customers can make informed purchasing decisions.

CASPER 4D SLEEP

Room 3 and the Casper Retail team developed a series of training videos about Casper’s 4D Sleep Technology. These assets were distributed to the company’s retail fleet and commercial teams, helping employees understand the different dimensions – alignment, temperature, touch, and time – of Casper Sleep.

SLEEP MATTERS

In Spring/Summer 2020, we partnered with the Learning & Development team to create a comprehensive, multimedia learning series on the science of sleep. Aimed at educating all Casper employees, the Sleep Matters series includes video explainers that employ a Vox-style approach to breaking down complex concepts into easy-to-understand pieces, featuring helpful animated graphics and interviews with sleep scientists. Voice-overs were performed by Canadian actress Elysia Rotaru.

CASPER CARE SERIES

In partnership with Casper’s Creative team, we produced a series of engaging how-tos for Casper’s foundation, adjustable bed frame, and other bedding products. Shot at Mediumplex Daylight Studio in Brooklyn, we captured the dreamy Casper vibe and, more importantly, provided useful content to the CX, Marketing, and Social Media teams to help them better explain and promote products to customers.

The video series was a hit, earning more than 600K views for Casper – see full playlist here.